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How to grab the reigns of online sales and marketing

An extremely common query most online businessmen have is, “how to get clients for my online business?”

First thing’s first

Getting more customers and utilizing the internet is actually relatively simple. First of all, you need a website. On that website you need to have your product, your service, or whatever it is that you’re offering, and a way for people who visit your website to obtain it. You need to have some sort of call to action; whether it’s a way for them to pay, or to sign up for a consultation, or whatever it is, depending on what’s going to work best for you according to your business.

The next thing you have to do is make sure that the website converts. Meaning that when people visit the website, it has to be able to convert a visitor into a customer. There’s a lot involved in terms of optimizing you website, making sure it has a good sales copy, has testimonials, good information about the product, all the benefits, and the features. All those factors are going to play a role in determining how well your offer converts.

You also need to ensure that you’ve got a good price point, and you’ve got a solid call to action. That denotes something which incentivises a person in some way to want to actually buy your product or service.

But how do I get my website to convert?

Making sure that your website converts is something that doesn’t happen overnight. Typically what happens is that once you send traffic to your website, you are going to see what your conversion rate is. Suppose one hundred people visit your website and one person signs up for your product or service. Or maybe five or ten people do. In that case your website would have a 1%, 5% or 10% conversion rate respectively.

One of the best ways to track that number is by installing Google Analytics onto your website. That will show you a lot of the data of your website, and where people are coming from. You are also able to track your conversion rates.

If you use Google Analytics consistently, you are always going to be improving your website, and testing different things, and the littlest things can make the world of difference. Test your price, test your offers, test graphics, colours, font sizes, and headlines. And, just by making these small improvements, you’ll be able to improve your conversion rate.

Okay, but how do I drive in traffic?

Of course, you need traffic before all else, and not just any form of traffic, but targeted traffic. You can send people to your website in hoards, but what good is it sending people to your website if they’re not already somewhat interested in what you’re offering?

There are so many ways to send traffic to your website. For one, you can build a Facebook fan page and then promote your website, your products and your services to your fans.

Or you could do it through Facebook ads – through paper click advertising. With Facebook ads, you can target people based on their interests, certain attributes, and certain demographics. It could really allow you to get laser targeted people to your website for the best conversions.

You could also have a blog and post content related to your product, your industry, your niche or your service, and then attract people to you just from people who are searching for these commodities in the search engines. Once people come to your website, they’re already targeted because they came to your website by first consuming some form of your content first. Search engine optimization is powerful for that reason.

Alternatively, you can use Google ads. Google has their advertising platforms called Google Adwords. You can pay Google and optimise your advertisements for certain key words and then again send targeted traffic.

You can also provide online content on YouTube. When people find it, they’re already getting a taste for your service, your product, and you. YouTube and other social media platforms are a powerful way of attracting people and then funnelling them into your website.

Get started SLOW

Once you have your website set up, it is prudent to pick one or two methods first. For instance, decide that you are going to commit to SEO and you’re going to build a blog and master that. In which case, find different courses, resources and dedicate yourself to understanding SEO. Implement a strategy over the long term that can help attract visitors and funnel them into your website.

Don’t try to do everything and do a poor or average job. Pick one or two things, become really good and skilled at them, and drive consistent traffic to your website. Over time, start another way of driving traffic to your website and just slowly build that.

Once you get traffic to your website you are going to see exactly how people convert. You are going to see whether or not they are interested in your product, and if your product actually meets the demand of the market. If your product is not converting as you hope, you can tweak things and keep trying.

The key take-away message here is to stay patient, positive persistent and prudent. Do not expect overnight results.

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